Long before a viral moment with Keith Urban put her name in headlines, Maggie Baugh was diligently building a unique career in country music. A classically trained violinist from the age of six, Baugh made a pivotal shift in her teens, trading orchestras for songwriting and the guitar. She released her first album at just 13 and fully committed to her craft by moving to Nashville at 18.
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Baugh’s career is a modern case study in artist development. She initially gained significant traction not through traditional channels, but through her clever “Finish the Lick” series on TikTok. The concept, which showcased her impressive guitar skills in an interactive way, built a dedicated online community and demonstrated her marketability.
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This digital success undoubtedly contributed to her being spotted by Keith Urban, who recruited her for his band seeking a talented female multi-instrumentalist. Now, with the experience of touring with a major star under her belt, Baugh is leveraging that credibility to headline her own international tour, proving that a strong digital presence and undeniable instrumental talent can create a powerful pathway to success in today’s music industry.
