Elizabeth Montgomery’s portrayal of Samantha Stephens in “Bewitched” wasn’t just magical – it was revolutionary. In the show’s later seasons, sharp-eyed viewers noticed something unusual: Samantha often appeared without a bra, which was quite daring for 1960s television.
This fashion statement was actually a carefully planned creative decision. As the show progressed, Montgomery and the costume team wanted Samantha’s clothes to show her growing confidence and modern spirit. The braless look helped portray Samantha as a woman comfortable in her own skin, breaking free from strict fashion expectations.
Behind the scenes, comfort played a big role too. The tight, structured undergarments of the time weren’t ideal for long hours on set. Montgomery’s choice to go without made filming easier while staying true to Samantha’s character. What might have seemed shocking then now looks like a smart move that made Samantha even more relatable to audiences.
