In 2016, Zjarr TV turned heads—and raised eyebrows—with a news format unlike any other. The Albanian station’s anchors delivered headlines while dressed in open jackets and nothing else, a move the network branded as “naked transparency” in journalism.
The stunt, designed to boost viewership, sparked immediate backlash. While some saw it as a rebellious take on media honesty, others accused the station of prioritizing sensationalism over serious reporting. Now, years later, the discussion has flared up again as old clips go viral.
Zjarr TV stood by its approach, insisting it was a commentary on unfiltered truth. But with critics calling it everything from empowering to exploitative, the question remains: Was this bold journalism or just a barefaced grab for ratings?
